Well, I do believe that I am now a Technorati convert. I have explored this blog content search engine a couple of times, but I finally "got it" after watching this video http://technorati.com/weblog/2006/07/110.html Although I have been tied to my Google reader for over a year now, I do think that it's time to part. Here are a few of the reasons why:
1. Tags - Technorati utilizes tags which means that readers can "tag" or add labels to blogs that they read. Those blogs are then categorized by those people-driven tags. That means that everyday people like you and me have a say in the defining and popularity of information.
2. Reciprocity - Sure Google reader allows me to track and read posts on my favorite blogs, but I can't track who else follows the blog or who that blog follows. Additionally, I can't see who is following me! All of that changes with Technorati.
3. Social Science Media - As someone who enjoys studying people and social patterns, Technorati offers up to the minute information on what people are talking about. Technorati provides you with information on the most popular searches, blogs, tags, photos, movies and more. Talk about a great way to keep your finger on the pulse of society.
I'm on my way to set up my account right now! Look me up when you get there!